There are more ways to skin a cat than you can count, and thus as a marketer you need to know your options with Pay Per click.
The first thing to know is why do pay per click at all, and that’s easy. It can take you three or four years organically to build a webpage and coax it pasts Google’s algorithm, using everything possible to optimize your site.
Or… you can pay with pay per click and vault right to the top of the Google algorithm to get attention…and customers now.
And what’s the best way to win in the Pay per Click battle? Here is an experienced company such as our Las Vegas PPC agency to guide you through the ropes.
But can you learn PPC yourself? Yes, if you are very patient and detail orientated. So, our number #1 action way you can learn PPC like a pro?
You can for example, follow Lynda.com, owned by LinkedIn, which offers hundreds of courses on PPA for around $20 a month.
You can also follow Google’s AdWords courses, which are completely free, and as you know, Google AdWords is the king of PPC.
Bing Ads offers similar courses, as well as Udemy, which has great courses on PPC.
#2. Read the book
There are of course lots of books on Pay Per Click marketing, the number one book possibly being “The Ultimate Guide to PPC Advertising” by PPC guru Richard Stoakes. For $20,00 you can almost get a master’s degree in PPC.
#3. Develop Target landing pages for your PPC campaign.
Target landing pages are a key to PPC success, and unbounce Academy can show you exactly how to master the art of the landing page for PPC. Just their blog alone is filled with PPC advise you can rarely find in other places on the web.
#4. Know the key places you can place PPC ads
Of course, Googles AdWords is the 500-pound gorilla in the Pay Per Click sphere but there are many more available, and you should seriously consider exploring them.
Kinsta. com at https://kinsta.com/blog/adsense-alternatives/ lists 21 alternatives to Google AdWords, many of them we are sure you have never even heard of.
#5. Learn to Budget your money for PPC
Many media companies such as our Las Vegas PPC agency stress that you won’t get much done spending $50 or $100. $1,000 to $10,000 per month is more like the target you should want to shoot for. The bigger the budget, the more likely you will achieve success.
#6. Try to get as big a bang as possible for your PPC
Experience shows that if you have $12,000 to invest, you might be better spending the $12,000 over a single quarter rather than spreading it out over the entire year.
#7. Always be testing
Always be testing and analyzing the results of your ads. This is another reason why people turn to PPC agencies. They have the analytics to evaluate your ads properly.
#8. Really have a complete PPC campaign in mind.
Another reason for a professional PPC agency is focus. Many people dabble here and dabble there in PPC and don’t really achieve the results they want.
#9. Present compelling copy
Your ads are only as good as your copy. By all means, hire a professional to make it as compelling as possible. It’s an art not everybody has mastered.
#10 Stay focused
Instant success rarely happens in PPC. You need to test ads, to adjust, to find different places to advertise. Stay focused and you will likely find great results.
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