It takes five to seven impressions before your company begins generating brand awareness. If people aren’t aware your brand exists, they’ll choose your competitors instead. Before that can happen, create shop signage for your business.
Make sure you’re avoiding these costly shop signage mistakes first, though. Otherwise, low-quality signage can hurt your brand’s reputation.
Create the best visual branding in town with these signage tips today.
1. Neglecting Brand Consistency
Maintaining brand consistency across all platforms can boost your revenue by up to 23%. A signature color can help improve brand recognition by 80%, too. As you use these shop signage tips, keep your brand guidelines in mind.
Your branding includes your color palette, fonts, and imagery styles.
Maintaining consistency will help brand awareness and recognition grow. It can help you stand out from competitors, too.
Otherwise, your shop sign might fade in among other signs nearby. Consumers might even confuse your business for another.
Make sure your signage matches the branding you use in all aspects of your marketing.
2. Poor Color Choices
As you work to avoid these shop signage mistakes, keep your color pairing in mind as well. Even if you use your brand colors, you can still make color choice mistakes.
If you want to boost visibility, make sure you’re choosing bright, high-contrast colors along with color-blocking practices. Pair cool colors and warm colors together.
For example, if you have a bright red logo, don’t use a black background. Red will pop against a white background instead.
Complementary colors will ensure your signage is easy to read.
3. Illegible Text
Font styles and spacing can impact your sign’s readability, too. If people can’t read your sign, they might ignore it altogether. Instead, think about legibility.
First, make sure you’re using a font that’s easy to read. Try to avoid cursive scripts. Instead, use thick, block letters.
If it’s too thin, messy, or includes too many symbols, you’ll confuse customers.
Think about your color choices, too. Remember, contrast can help improve the shop sign’s legibility.
4. Wrong Materials
Printing your sign on the wrong materials can impact your signage as well. First, make sure you’re using materials that can withstand sun and rain.
Otherwise, the ink can fade over time.
Consider an acrylic or vinyl option.
Make sure the materials you use suit your branding, too.
5. Going the DIY Approach
Before you begin making these shop signage mistakes, consider hiring an experienced printing agency. They can help by creating your custom signage. They’ll ensure your sign stands out from the crowd.
You can avoid making costly mistakes that might impact your ability to draw in customers. Meanwhile, you can invest in high-quality, long-lasting signage.
Boost Your Brand: 5 Costly Shop Signage Mistakes to Avoid
Set your branding strategy up for success this year. Make sure to avoid these costly mistakes when creating your shop signage. Remember, you can always hire an experienced agency to help.
With the best shop sign around, you’ll start bringing in customers in no time.
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