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  • School administrators play a critical role in the educational system, ensuring that schools function effectively and students receive the education they need. For this reason, it is essential that school administrators stay informed and up-to-date about best practices, trends, and tools in the field of education. In this article, let’s explore some of the top… [Continue Reading]

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    The Top Resources for School Administrators
  • Medical school is a challenging and rewarding journey, but getting accepted into one is no easy feat. In order to be successful in your application process, you must understand the medical school admission requirements and how to best meet them. From having a strong GPA and MCAT score to gathering letters of recommendation and preparing… [Continue Reading]

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    Tips on Preparing for Medical School Admission and What to Expect
  • At some point in their lives, many people struggle with their weight. If you are struggling to lose weight despite your best efforts, then you may want to take a look at Semaglutide – one of the newest drugs on the market designed specifically for obesity treatment. In this blog post we will discuss what… [Continue Reading]

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  • High-security personal checks have added security features to prevent unauthorized access, counterfeiting, and fraud. High-security checks may be necessary for individuals who handle large amounts of money, such as business owners or executives, or those concerned about the potential for fraud. Some security features that may be included in high-security personal checks include watermarks, microprinting,… [Continue Reading]

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  • Are you a tour operator looking to leverage the power of software to improve your operations? With the rise of Software as a Service (SAAS) technology, you can now access the same tools and services used by larger companies, enabling your business to run more efficiently and effectively. What is tour operator software? Tour operator… [Continue Reading]

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October 18, 2019

How to Improve SEO: 3 Tactics That Don’t Require New Content

All businesses should have a strong online presence. In today’s digital world, businesses aren’t going to be able to stand out against their competition if they don’t have a good website. This is why businesses need to invest time and effort into improving their search engine optimization. SEO is what helps businesses show up in search results and can bring in leads and sales. But while many SEO tactics focus on creating new and interesting content for consumers, you can find other non-content ways to improve SEO.

Focus on page speed

Before today’s high-speed Internet, people were used to waiting a few minutes for a page to load. But that’s no longer the case. When consumers make an online search, they want immediate results. So if a consumer clicks on a business’s link and the page takes longer than a few seconds to load, chances are, they’re going to go to another page.

Businesses can experience a 7% loss in conversions if they have even a 1-second delay in their page speed. When consumers see that a page is loading slowly, they’re going to think that the business doesn’t care enough about getting their customers to ensure everything loads quickly. And most people who visit a page that doesn’t load quickly won’t return to that site again. This shows page speed has a strong connection and the number of conversions a business gets.

So if your page speed isn’t where it should be, focus on fixing it. Removing things like plug-ins you no longer need, minimizing sidebar links, and optimizing images can all help to significantly improve page speed. And, of course, choosing a good host will help, too.

Use the right links

Links are a huge factor in SEO — without links, sites won’t get nearly as much traffic as they could. Now, there are two different types of links businesses should invest in: linking to other websites that have relevant information and getting links from other reputable sites. By linking to other sites, businesses can show consumers that they genuinely care about giving them the best information possible, and they can also build relationships with other brands. Search engines do look at the links on sites, so businesses should only link to trustworthy sites.

But businesses should also try to get other brands to link to their site — inbound links will put a business’s name and information out there for even more people to see. And when a highly reputable site links to a business, consumers are likely to visit their page. Having strong links both to and from other sites will help increase a business’s online presence.

Include varying types of media

While written content certainly plays a big role in SEO by including links, keywords, and giving consumers information they’re looking for, businesses should include other types of media on their sites, too. Including images, videos, and even audio can provide a more interesting experience for consumers — and can help with SEO efforts. Search engines see these varying types of media as a sign that a site is high-quality and can help with rankings.

When a site has more than just written information, users are more likely to have a better experience, retain more information, and visit the site again.

And, of course, working with an SEO digital marketing company, such as Link Graph at linkgraph.io, is one of the best ways to improve SEO results. Only companies in the digital marketing world know which tactics will work best for a specific business — so if you’re looking to improve your SEO, consider hiring an SEO company to break down your needs and wants to form an SEO plan that will give you real results.

To read more on topics like this, check out the business category.

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Hey guys it’s Adam! I am a writer, a blogger, and a curious human being full of ideas. I remember as a teenager going to my local store to grab a freshly published magazine about the ins and outs of the online business world. Read More…

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The Top Resources for School Administrators

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Tips on Preparing for Medical School Admission and What to Expect

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Hey guys it’s Adam! I am a writer, a blogger, and a curious human being full of ideas. I remember as a teenager going to my local store to grab a freshly published magazine about the ins and outs of the online business world. Read More…

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