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  • If the impenetrable green grass that your lawn used to be has turned into a tangled mess in the last few months–it might be dethatching time. Dethatching grass is a process designed to remove dead matter from the roots of your lawn. If you’re dethatching the right way, your lawn will emerge anew with a… [Continue Reading]

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    How to Dethatch a Lawn
  • In order to become a better version of ourselves, sometimes we need to take a look into unexpected places. People may, for example, try practicing a new sport, or take a course on creative writing. As surprising as this may sound, playing poker can also be a source of change. This is because poker is… [Continue Reading]

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    4 Useful Habits You Can Learn From Playing Poker
  • Recent research shows that 1 out of 600 homeowners in America is installing solar panels every quarter. This population is well-positioned to leverage the numerous benefits of solar energy, including cost-saving. If you’re like these homeowners, saving money is a top priority. And there’s no better way to save money than by embracing green energy.… [Continue Reading]

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    Saving Money by Embracing Green Energy: A Guide to Installing Solar Panels
  • It is essential to do it right to sustain a home’s beauty when it comes to home gardening. Not only will it enhance the aesthetic value of a home, but it will also greatly benefit the homeowner, especially if healthy and non-GMO plants, flowers, and herbs are grown. With every bit of space on the… [Continue Reading]

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    The Ultimate Guide To Home Gardening
  • Did you know that kitchen counters are some of the dirtiest parts of a person’s home? Aside from the kitchen, you can’t forget about your mattress. It can be hard getting a good night’s sleep knowing you’re sharing the bed with all types of germs and bugs. Fortunately, there are proven ways to keep a mattress… [Continue Reading]

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    The Latest Mattress Cleaning Tips That You Should Start Using Today

October 18, 2019

How to Improve SEO: 3 Tactics That Don’t Require New Content

All businesses should have a strong online presence. In today’s digital world, businesses aren’t going to be able to stand out against their competition if they don’t have a good website. This is why businesses need to invest time and effort into improving their search engine optimization. SEO is what helps businesses show up in search results and can bring in leads and sales. But while many SEO tactics focus on creating new and interesting content for consumers, you can find other non-content ways to improve SEO.

Focus on page speed

Before today’s high-speed Internet, people were used to waiting a few minutes for a page to load. But that’s no longer the case. When consumers make an online search, they want immediate results. So if a consumer clicks on a business’s link and the page takes longer than a few seconds to load, chances are, they’re going to go to another page.

Businesses can experience a 7% loss in conversions if they have even a 1-second delay in their page speed. When consumers see that a page is loading slowly, they’re going to think that the business doesn’t care enough about getting their customers to ensure everything loads quickly. And most people who visit a page that doesn’t load quickly won’t return to that site again. This shows page speed has a strong connection and the number of conversions a business gets.

So if your page speed isn’t where it should be, focus on fixing it. Removing things like plug-ins you no longer need, minimizing sidebar links, and optimizing images can all help to significantly improve page speed. And, of course, choosing a good host will help, too.

Use the right links

Links are a huge factor in SEO — without links, sites won’t get nearly as much traffic as they could. Now, there are two different types of links businesses should invest in: linking to other websites that have relevant information and getting links from other reputable sites. By linking to other sites, businesses can show consumers that they genuinely care about giving them the best information possible, and they can also build relationships with other brands. Search engines do look at the links on sites, so businesses should only link to trustworthy sites.

But businesses should also try to get other brands to link to their site — inbound links will put a business’s name and information out there for even more people to see. And when a highly reputable site links to a business, consumers are likely to visit their page. Having strong links both to and from other sites will help increase a business’s online presence.

Include varying types of media

While written content certainly plays a big role in SEO by including links, keywords, and giving consumers information they’re looking for, businesses should include other types of media on their sites, too. Including images, videos, and even audio can provide a more interesting experience for consumers — and can help with SEO efforts. Search engines see these varying types of media as a sign that a site is high-quality and can help with rankings.

When a site has more than just written information, users are more likely to have a better experience, retain more information, and visit the site again.

And, of course, working with an SEO digital marketing company, such as Link Graph at linkgraph.io, is one of the best ways to improve SEO results. Only companies in the digital marketing world know which tactics will work best for a specific business — so if you’re looking to improve your SEO, consider hiring an SEO company to break down your needs and wants to form an SEO plan that will give you real results.

To read more on topics like this, check out the business category.

Filed Under: Business

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Hey guys it’s Adam! I am a writer, a blogger, and a curious human being full of ideas. I remember as a teenager going to my local store to grab a freshly published magazine about the ins and outs of the online business world. Read More…

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Hey guys it’s Adam! I am a writer, a blogger, and a curious human being full of ideas. I remember as a teenager going to my local store to grab a freshly published magazine about the ins and outs of the online business world. Read More…

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