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  • Throughout the last 12 months the fitness community have been really helpful in inspiring us to get in shape and to work on staying in shape throughout what has been a tumultuous 12 months. Now many of us will try and make excuses for not getting in shape, and one of the most commonly used… [Continue Reading]

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    Roger Wolfson – Why You Don’t Need to Buy Gym Gear to Stay in Shape
  • A recent poll found that there is a great number of people who are using the lockdown to write stories, a passion which they have clearly always wanted to explore. Of course there are other common activities which people are doing to get through this from learning languages and musical instruments, to playing chess or… [Continue Reading]

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    Roger Wolfson – Tips on Writing a Story
  • Few concepts are quite as appealing as a peaceful home and mind, especially after the tumult of 2020. Optimally, the two go hand-in-hand—your home can bring you inner peace while your mindset brings more peace to your home. To create that symbiosis, though, you’ll need to put some effort into making your home a more… [Continue Reading]

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    How To Find Inner Peace at Home
  • Moving can open the door to new and intense stressors. Renters find themselves moving on a rolling schedule throughout the years from Boston’s South End to downtown Boston and from Back Bay to Beacon Hill. Bostonian renters know the historic nature of the city and the unique architecture that lends itself perfectly to an apartment… [Continue Reading]

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    Don’t Let Your Upcoming Move Impact Your Valentine’s Day
  • When we reach a certain age, we may notice some changes in our skin – our skin will indeed look different from when we were in our 20s and even 30s. These changes can be subtle at first, but with age, skin can become more vulnerable and needs greater care. Of course, everyone will age… [Continue Reading]

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October 18, 2019

How to Improve SEO: 3 Tactics That Don’t Require New Content

All businesses should have a strong online presence. In today’s digital world, businesses aren’t going to be able to stand out against their competition if they don’t have a good website. This is why businesses need to invest time and effort into improving their search engine optimization. SEO is what helps businesses show up in search results and can bring in leads and sales. But while many SEO tactics focus on creating new and interesting content for consumers, you can find other non-content ways to improve SEO.

Focus on page speed

Before today’s high-speed Internet, people were used to waiting a few minutes for a page to load. But that’s no longer the case. When consumers make an online search, they want immediate results. So if a consumer clicks on a business’s link and the page takes longer than a few seconds to load, chances are, they’re going to go to another page.

Businesses can experience a 7% loss in conversions if they have even a 1-second delay in their page speed. When consumers see that a page is loading slowly, they’re going to think that the business doesn’t care enough about getting their customers to ensure everything loads quickly. And most people who visit a page that doesn’t load quickly won’t return to that site again. This shows page speed has a strong connection and the number of conversions a business gets.

So if your page speed isn’t where it should be, focus on fixing it. Removing things like plug-ins you no longer need, minimizing sidebar links, and optimizing images can all help to significantly improve page speed. And, of course, choosing a good host will help, too.

Use the right links

Links are a huge factor in SEO — without links, sites won’t get nearly as much traffic as they could. Now, there are two different types of links businesses should invest in: linking to other websites that have relevant information and getting links from other reputable sites. By linking to other sites, businesses can show consumers that they genuinely care about giving them the best information possible, and they can also build relationships with other brands. Search engines do look at the links on sites, so businesses should only link to trustworthy sites.

But businesses should also try to get other brands to link to their site — inbound links will put a business’s name and information out there for even more people to see. And when a highly reputable site links to a business, consumers are likely to visit their page. Having strong links both to and from other sites will help increase a business’s online presence.

Include varying types of media

While written content certainly plays a big role in SEO by including links, keywords, and giving consumers information they’re looking for, businesses should include other types of media on their sites, too. Including images, videos, and even audio can provide a more interesting experience for consumers — and can help with SEO efforts. Search engines see these varying types of media as a sign that a site is high-quality and can help with rankings.

When a site has more than just written information, users are more likely to have a better experience, retain more information, and visit the site again.

And, of course, working with an SEO digital marketing company, such as Link Graph at linkgraph.io, is one of the best ways to improve SEO results. Only companies in the digital marketing world know which tactics will work best for a specific business — so if you’re looking to improve your SEO, consider hiring an SEO company to break down your needs and wants to form an SEO plan that will give you real results.

To read more on topics like this, check out the business category.

Filed Under: Business

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Hey guys it’s Adam! I am a writer, a blogger, and a curious human being full of ideas. I remember as a teenager going to my local store to grab a freshly published magazine about the ins and outs of the online business world. Read More…

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About Us

Hey guys it’s Adam! I am a writer, a blogger, and a curious human being full of ideas. I remember as a teenager going to my local store to grab a freshly published magazine about the ins and outs of the online business world. Read More…

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