Business

There are more ways to skin a cat than you can count, and thus as a marketer you need to know your options with Pay Per click.

The first thing to know is why do pay per click at all, and that’s easy. It can take you three or four years organically to build a webpage and coax it pasts Google’s algorithm, using everything possible to optimize your site.

Or… you can pay with pay per click and vault right to the top of the Google algorithm to get attention…and customers now.

And what’s the best way to win in the Pay per Click battle? Here is an experienced company such as our Las Vegas PPC agency to guide you through the ropes.

But can you learn PPC yourself? Yes, if you are very patient and detail orientated. So, our number #1 action way you can learn PPC like a pro?

You can for example, follow Lynda.com, owned by LinkedIn, which offers hundreds of courses on PPA for around $20 a month.

You can also follow Google’s AdWords courses, which are completely free, and as you know, Google AdWords is the king of PPC.

Bing Ads offers similar courses, as well as Udemy, which has great courses on PPC.

#2. Read the book

There are of course lots of books on Pay Per Click marketing, the number one book possibly being “The Ultimate Guide to PPC Advertising” by PPC guru Richard Stoakes. For $20,00 you can almost get a master’s degree in PPC.

#3. Develop Target landing pages for your PPC campaign.

Target landing pages are a key to PPC success, and unbounce Academy can show you exactly how to master the art of the landing page for PPC. Just their blog alone is filled with PPC advise you can rarely find in other places on the web.

#4. Know the key places you can place PPC ads

Of course, Googles AdWords is the 500-pound gorilla in the Pay Per Click sphere but there are many more available, and you should seriously consider exploring them.

Kinsta. com at https://kinsta.com/blog/adsense-alternatives/ lists 21 alternatives to Google AdWords, many of them we are sure you have never even heard of.

#5. Learn to Budget your money for PPC

Many media companies such as our Las Vegas PPC agency stress that you won’t get much done spending $50 or $100. $1,000 to $10,000 per month is more like the target you should want to shoot for. The bigger the budget, the more likely you will achieve success.

#6. Try to get as big a bang as possible for your PPC

Experience shows that if you have $12,000 to invest, you might be better spending the $12,000 over a single quarter rather than spreading it out over the entire year.

#7. Always be testing

Always be testing and analyzing the results of your ads. This is another reason why people turn to PPC agencies. They have the analytics to evaluate your ads properly.

#8. Really have a complete PPC campaign in mind.

Another reason for a professional PPC agency is focus. Many people dabble here and dabble there in PPC and don’t really achieve the results they want.

#9. Present compelling copy

Your ads are only as good as your copy. By all means, hire a professional to make it as compelling as possible. It’s an art not everybody has mastered.

#10 Stay focused

Instant success rarely happens in PPC. You need to test ads, to adjust, to find different places to advertise. Stay focused and you will likely find great results.

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I would never have overthought about places like Hawaii or other remotely desolate regions of the world that rely on the constant movement of supply chains. The commentary provided by Victor Restis, president of Enterprises Shipping & Trading S.A., is fascinating and eye-opening.

Yes, Hawaii is isolated, sitting in the middle of the North Pacific Ocean, about 2,500 miles from the nearest port, which would be in California. But Hawaii, I would argue, is exceptionally fortunate by its status as a state of the United States of America, and its unique location. It sits between the continental United States and Asian nations, including Japan, Taiwan, China, Vietnam, the Philippines, and so on. This not only makes it a vital port that undoubtedly imports and exports on both sides, but also serves a midway destination for trade between the U.S. and those Asian countries.

The article points out that Hawaii operates 10 commercial harbors across the six major islands, which means that it is one busy state in the global supply chain system. Great to know that it was not affected by the COVID-19 pandemic, at least in terms of shipping and receiving.

Mr. Restis points out that the overall shipping market was affected, but it seems like the industry was able to address any challenges that the global pandemic presented. And, thankfully! Imagine if supply chains around the world shut down because of COVID-19?

This article makes me wonder about other isolated locations and what they experienced or are still experiencing because of COVID-19. What about Iceland, New Zealand, Tasmania, or American Samoa?

In Tasmania, which sits just south of Australia, there are reports that lobster and abalone export markets are currently at risk of crashing. The article states, “The Seafood Trade Advisory Group, a coalition of fresh seafood exporters and researchers in Australia, confirmed the local government had closed wholesale markets, which process imported and local seafood, meats, and horticultural products, and were frequented by thousands of people a day.”

It looks as if one of Tasmania’s leading trading partner, China, has placed a hold on these products as it tests produce for coronavirus. This creates a massive backlog for Tasmania as the fishers are still reeling in the product with no place to export them. It seems that for now, several fishers are driving around rural country towns selling the lobster (and chips) from a food van. Oh, how I would love to visit that food truck!

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Being a team leader can be challenging. A team leader role can be complicated, as you are managing a group of people and this can’t always be a smooth ride. Whilst it is hard to prepare for any issues that may arise, you can better yourself and improve the way you perform within your role. Recently we were lucky enough to enjoy a great webinar with the extremely successful Hermin Salak and managed to take away some great tips on becoming a good team leader. Included below are the tips that will benefit you in your role and lead you to success.

Motivational Team Management

It is so important within your role to motivate your team to good results. There are many ways to motivate your team but the best way to start is to rule out anything that demotivates them. The main way to demotivate your team is by complaining to them about mistakes. When someone makes a mistake it is important to discuss it with them, but you need to manage it the right way. If you consistently complain or focus on the negative, you will demotivate your staff. When mistakes happen try to focus on the positives first. What did they do right? What good work have they been doing? Speak to your team on a human level, praise them, then address the mistake and what they can do to avoid it in the future. Not only will this help to motivate them, but it will make you approachable when something does go wrong. Always try to remain positive and this will make your team respond in a positive way.

Listening

A lot of your time within a team leading role will be talking to your team about performance or tasks. Whilst this is something you have to do within your role, you need to make sure you also listen to your team. A good way of doing this is by holding regular team meetings, either once a week or once a month. This will create a great chance for you to listen to your team. Try to ask them if they have any ideas to improve the work or if there is any questions that they need answering. You also need to remember that some people don’t feel comfortable in group sessions, if this is the case organize one to one sessions. Again this will allow your team to feel comfortable with you, let them know that your door is always open to discuss things work or personal.

Achievable and Clear Goals

Setting goals for your team is something that comes hand in hand with your role. When setting goals you need to set clear guidelines of how you need your team to perform. It is so important that the goals you set are clear and understandable. Never try to overcomplicate them or put unachievable goals to your team. The last thing your team will need is overcomplicated instructions or a workload they physically can’t achieve. This will lead your team to unnecessary stress and instantly demotivate them.

This is how you can be a great team leader.

To read more on topics like this, check out the Business category

Software which offer supply chain solutions is a big business and that is because supply chain management is so important. Every step of the supply chain has to be running at its most efficient level because if it does not, there is a knock on effect that can take place. Despite the ability of a great piece of software to help ensure that the supply chain is operating as it should be, there is still a large number of companies who are using outdated tech or simply refusing to use solutions-based options, and that is a mistake. These are the reasons as to why supply chain solutions should be something which every business operating within the supply chain should have.

Cost Saving

The most obvious, and the most compelling reason as to why you should be investing in supply chain solutions is that the return is simply too good to turn down. There are massive amounts of cost savings to be made with this software and failure to use it could be costing you untold amount of money. Speeding up the supply chain through smarter management of resources, healthier relationships with partners and clients owing to the additional precision and speed of doing business, reductions in costs associated with IT, invoicing and increased efficiency. There is a great deal of money to be saved here.

Efficiency

This leads us nicely onto the second most important reason why software solutions are so important for the supply chain, as they are able to drastically increase efficiency. There are, as mentioned, bug savings to be made ere with relation to efficiency but a well oiled machine is much more than that. An efficient cog in the supply chain is one which keeps its customers happy, which has better relationships with its collaborators and which is able to keep up with demand and deal with issues which arise. Supply chain solutions are not going to instant fix efficiency issues, but not having it will ensure that they always remain, slowing down the business and increasing the operational costs.

Decision Making

High performing software solutions for supply chain management are able to offer a broad number of metrics and information to management which enable smart and fast decision making. There is no need to have to collate enormous amounts of data before making an improvement or a change because it will all be available at the click of a button through the software suite. This is a wonderful tool for the management of the business, the management of those within the business, as well as providing the right data for any decisions which need to be made. This saves time and increases the accuracy and the ability to mitigate risk in the decision making process.

No company should be working inside the supply chain without integrating supply chain solutions into their operations, it is the best way to run a better business, and to be a more efficient cog in the wheel.

 

If you are sitting on liquid cash during this pandemic then you are going to be in a fine position to start looking into real estate investment properties which could see you really put that money to work and bring solid gains. The idea of looking to profit from a crisis sounds far worse than it is in reality because unfortunately it is just the way that life goes, opportunities present themselves for some when other have difficulties. Given the way in which the world has had to react to the pandemic there is going to be some serious changes once all of this is over and that is going to present chances to the who do have cash, to make some great profits.

Paying Back

There are many governments around the world who are stepping up and supporting individuals who have not been able to work, businesses who have not been able to pay rent or trade and many more organizations and individuals who have not been able to operate. Unfortunately however there is no magic money tree and these loans and this support will have to be paid back. This will result in a great deal of austerity around the world which will mean less money, and lower prices.

Losing Jobs

Sadly there will be many who lose their jobs or their businesses as a result of the pandemic and that will have a big impact on where they can live. We will see many looking to sell their homes, and many of those people could very well be desperate and as such there will be heavy discounts added to the price of many properties. If you are cash rich then this is going to offer you a wealth of opportunity.

Evictions

We are seeing a great number of evictions because people cannot pay their rent and this could enable you to buy some lower cost properties and count on there buying enough people who would be looking to downsize and rent them out. In this regard you could actually be helping people and making money at the same time, which is surely the best of both worlds.

Real Estate Prices

After almost every recession in the last 50 years we have seen house prices crash greatly and it is generally expected that this will be the same situation. Once again this is going to provide anyone who has capital on hand with an enormous opportunity to get a heavy discount on an investment property, perhaps even giving them the chance to purchase a property which they previously wouldn’t have been able to afford. As the prices fall there will be many a bargain to be had, the key will be to keep an eye on the real estate markets all over the country in order to get the very best deal.

This is a tough time which we are going through but there will be winners and losers at the end of it.

 

The tech sector has never been more popular and it looks like that won’t stop any time soon. Of course, for the aspiring entrepreneur, breaking into a tech-oriented business has a great amount of appeal. From the general stability to the near-unprecedented potential for growth, it’s a great field to be in.

Running your own salon can be a rewarding experience, but one that comes with fierce competition from other local salons and other beauty shops. As such, it is important to know exactly how to stand out from your competitors and draw as much positive attention to your salon as possible. If you want to increase foot traffic and interest to your establishment, let’s take a look at three popular marketing tactics for your salon that will help you boost your business!

When deciding on the best type of loan to get for your investment property, you must first determine your intent with the property and how long you plan to own it. Generally speaking, there are two possibilities. The first is buying a property to use as a rental. The property can be commercial or residential. Your intent with this property is to keep it for a while and make a profit by renting it for more than the monthly mortgage payment. The other option is to buy a property that you plan to fix up and resell in a short period. When you are flipping the property quickly, you are less concerned with the long-term interest on the loan because you aren’t going to own it for long.

The growth of Online Gaming Platforms has been nothing short of remarkable. From simple games such as Solitaire to virtual universes – so much progress in less than a couple of decades. These platforms have also become hubs for interaction between other ardent players. Most importantly, it’s where financial transactions take place. The reach of these platforms is massive. But how are these platforms reaching every computer, laptop, or cell-phone?

New and Creative Forms of Marketing

Up and coming digital gaming platforms know that they cannot attract new players via traditional media outlets. So, they chose promotion channels that were cheap and gave them easy access to the masses. Website marketing, social media shares, and ads on other gaming platforms are common. To observe the power of this ‘viral’ marketing, visit here and see how much strength these new platforms acquire.

Key Marketing Objectives 

The key marketing objectives of new and innovative gaming platforms include –

• Identifying target demographic – The platforms create a ‘player persona’ to target specific regions of the internet.
• Creativity – The ads and marketing messages focus on creativity. Clickable ads, prizes for downloading other games, etc. are innovative marketing tactics most gaming platforms use.
• Optimization – Every letter on the platform’s website, social media pages, and ads goes through careful keyword optimization lenses.
• Bonuses – Since most of these platforms are new, their main objective is to secure a steady customer base. They offer lucrative and different Online Casino Bonuses every month.
• Testing – Since most of the marketing takes place online, it is very easy to analyze the effectiveness of these ads.

In-Game Player Acquisition

In-game acquisitions are the strongest tool for online gaming platforms. Offers, discounts, bonuses, or free points are common tools for keeping players from leaving the platform. Some other tools include –

• Rewarding the player for his/her experience
• Rewarding players for integrating their social media accounts. More exposure for the platform, free bonuses for the players – everyone wins.
• Incentivizing word of mouth promotions. Ask your friends to join the platform to win in-game prizes!

Becoming a Platform for Advertising

Online gaming platforms are no longer mere products. They now operate as full-fledged advertising platforms. It’s is the final step for such flourishing gaming platforms. It will make them masters of their destinies.

To read more on topics like this, check out the Business category