• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • About Us
  • Budget
  • Business
  • Lifestyle
  • Health
  • Home & Garden
  • News
  • Online Magazine
  • Success
  • Contact Us

Piccolo Universe

Piccolo Universe

  • If you currently use the SAP suite of applications to run your business, you’re no stranger to the powerful tools available to you when you use this platform. SAP’s products and tools are used in numerous industries, including, but not limited to areas such as the world of finance, energy and natural resources, healthcare, automotive,… [Continue Reading]

    Read More

    Understanding SAP Migration
  • With the holiday season well behind you, it’s now time to begin planning for special events like a significant other’s birthday or the much anticipated Valentine’s Day. These events hold a certain amount of pressure because of the personal nature they hold. If you’re celebrating someone’s birthday, it means that they’re special to you. If… [Continue Reading]

    Read More

    Personalized Gift Ideas for That Special Touch
  • A project portfolio management software is a tool which is designed to take care of the various products, projects or programs displaying the various details of the projects as they progress. The various updates include the resource allocation, the demands as well as the performance and even the dates when projects are supposed to be… [Continue Reading]

    Read More

    What is a PPM Tool and What is The Use of PPM
  • If you find yourself using phrases like “what?” or “excuse me?” in conversation more often than not, you might have some form of hearing loss. If this is the case, you would be one of 37.5 million Americans over the age of 18 who have reported some form of hearing loss. If you think that you have… [Continue Reading]

    Read More

    When to See a Doctor About Hearing Loss
  • Your self-confidence determines how you navigate the world around you. Confidence can help you land a new job, win someone over on a first date, and handle uncomfortable social situations with ease. While confidence comes from inside, it also helps if you like how you look on the outside. If you need a boost of… [Continue Reading]

    Read More

    5 Things You Can Do to Boost Your Self-Confidence

July 17, 2020

3 Marketing Tactics for Your Salon

Running your own salon can be a rewarding experience, but one that comes with fierce competition from other local salons and other beauty shops. As such, it is important to know exactly how to stand out from your competitors and draw as much positive attention to your salon as possible. If you want to increase foot traffic and interest to your establishment, let’s take a look at three popular marketing tactics for your salon that will help you boost your business!

img

1. Run special discounts and deals for your customers.

Customers feel like they are getting the most value from a business when they receive high-quality deals that they may not receive from other establishments. For example, you can run a promotion where you pair certain services or purchases with a discounted or free product, such as gifting rose oil with their next cut and coloring or offering it at a reduced price when customers buy other beauty products (highlighting the specific rose benefits for skin to your clients).

If you have not already, consider working on these kinds of deals and discounts into your business in order to draw more customers that you can convert into regular clients. Even though it may require some cost on your behalf, you will reap in the benefits of repeat customers by offering deals. The more value you offer, the more likely you are to attract and retain the right business.

2. Become more involved with your local community.

Your reputation is everything for your business. While making sure you are providing high-quality services to your local population, you can also boost your reputation by participating in more local events and giving back to the community. This will show potential customers that you are not only dedicated to the community in your salon but outside of it as well. You can also make sure that your brand makes an impact by bringing promotional products like your salon’s branded custom pocket folder and similar offerings. Little details like this will reinforce your brand. Promotional products that are of high-quality will differentiate you from others and make the right first impression with your community. Those actively engaged in their community will receive the respect and exposure needed to get the attention they need for their business.

3. Focus on the local SEO strategy of your website.

Digital marketing can be a pain point for many local business owners. However, online marketing is one of the best tools at your disposal. Without it (and with other local businesses leveraging it to their advantage), you are unlikely to reach the level of growth you are looking for. Boosting your local SEO strategy begins with tackling key areas like content marketing, listing your business through Google My Business, gaining online reviews, and providing potential clients with an aesthetically pleasing, easy-to-use website. Another major area to focus on is your social media marketing strategy, as a physical business like yours will benefit greatly from showcasing your high-quality work to the public. If you struggle with these areas, you can always reach out to a professional who can help you with your digital marketing strategy and all of the technical details that come with it.

Marketing your salon means going above and beyond to attract the most attention possible. Whether this is through physical strategies or digital strategies, there are plenty of ways that you can draw in more clients for your business. To help you get started and gain further inspiration, use the three items above to grow your salon and attract the business that you desire.

To read more on topics like this, check out the Business category

Filed Under: Business

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

About Us

Hey guys it’s Adam! I am a writer, a blogger, and a curious human being full of ideas. I remember as a teenager going to my local store to grab a freshly published magazine about the ins and outs of the online business world. Read More…

Facebook

The Piccolo Universe

Lets Connect

  • Facebook
  • Google+
  • Instagram
  • Twitter

Newsletter

Understanding SAP Migration

Personalized Gift Ideas for That Special Touch

Footer

About Us

Hey guys it’s Adam! I am a writer, a blogger, and a curious human being full of ideas. I remember as a teenager going to my local store to grab a freshly published magazine about the ins and outs of the online business world. Read More…

Popular Post

Understanding SAP Migration

Newsletter

Copyright© 2021 · Dear Theme Piccolo Universe