Running your own salon can be a rewarding experience, but one that comes with fierce competition from other local salons and other beauty shops. As such, it is important to know exactly how to stand out from your competitors and draw as much positive attention to your salon as possible. If you want to increase foot traffic and interest to your establishment, let’s take a look at three popular marketing tactics for your salon that will help you boost your business!
1. Run special discounts and deals for your customers.
Customers feel like they are getting the most value from a business when they receive high-quality deals that they may not receive from other establishments. For example, you can run a promotion where you pair certain services or purchases with a discounted or free product, such as gifting rose oil with their next cut and coloring or offering it at a reduced price when customers buy other beauty products (highlighting the specific rose benefits for skin to your clients).
If you have not already, consider working on these kinds of deals and discounts into your business in order to draw more customers that you can convert into regular clients. Even though it may require some cost on your behalf, you will reap in the benefits of repeat customers by offering deals. The more value you offer, the more likely you are to attract and retain the right business.
2. Become more involved with your local community.
Your reputation is everything for your business. While making sure you are providing high-quality services to your local population, you can also boost your reputation by participating in more local events and giving back to the community. This will show potential customers that you are not only dedicated to the community in your salon but outside of it as well. You can also make sure that your brand makes an impact by bringing promotional products like your salon’s branded custom pocket folder and similar offerings. Little details like this will reinforce your brand. Promotional products that are of high-quality will differentiate you from others and make the right first impression with your community. Those actively engaged in their community will receive the respect and exposure needed to get the attention they need for their business.
3. Focus on the local SEO strategy of your website.
Digital marketing can be a pain point for many local business owners. However, online marketing is one of the best tools at your disposal. Without it (and with other local businesses leveraging it to their advantage), you are unlikely to reach the level of growth you are looking for. Boosting your local SEO strategy begins with tackling key areas like content marketing, listing your business through Google My Business, gaining online reviews, and providing potential clients with an aesthetically pleasing, easy-to-use website. Another major area to focus on is your social media marketing strategy, as a physical business like yours will benefit greatly from showcasing your high-quality work to the public. If you struggle with these areas, you can always reach out to a professional who can help you with your digital marketing strategy and all of the technical details that come with it.
Marketing your salon means going above and beyond to attract the most attention possible. Whether this is through physical strategies or digital strategies, there are plenty of ways that you can draw in more clients for your business. To help you get started and gain further inspiration, use the three items above to grow your salon and attract the business that you desire.
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